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Selling
A price you can defend, and marketing that earns it.
Two things decide what your home sells for: the number it goes to market at, and how many of the right people see it.
Most brokerages price a home by asking what it should sell for. We ask what it is worth.
Paul Ilic · Founding Partner · Broker of RecordThe valuation
Built the way an appraiser builds one.
With the comparables and the adjustments shown to you in writing — including when the number is lower than you hoped.
It also has to survive the buyer’s lender at closing. That is where optimistic list prices come apart, and where deals die in week six.
The reporting
You get a report, not reassurance.
Every fortnight while your home is listed: how many people saw it, where they came from, what we spent, how many booked a showing, and what we are changing next.
If something is not working we tell you before you have to ask. Most sellers have never seen these numbers from any brokerage.
The fees
In writing, before you sign anything.
No surprises at closing, and no line items you were not told about when you listed.
Selling
Find out what it is actually worth.
An appraisal-grade valuation with the comparables shown. No obligation, and no pressure to list.