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Careers
The brokerage I wanted to work for.
I started my career at a brokerage that got the culture right, and a lot of what follows is an attempt to build that again — with the valuation and financing depth I wished I'd had at the time.
Most brokerages sell you a split. The split is the easiest thing to match and the last thing that matters.
Paul Ilic · Founding Partner · Broker of Record01 · Training
It goes first because it matters most.
The day you stop learning in this business is the day the career starts going the other way. So training is not a webinar library you never open — it is scheduled, it is led by the two of us, and it is free.
Both partners teach what they actually know. Paul runs the valuation and financing sessions: how to build a CMA that survives scrutiny, how to read a deal's funding risk before you write it, what an appraiser is actually looking at. Gurvir runs marketing and business development: how a listing gets in front of the right buyers, and how you build a book rather than chase one.
New agents get a structured start rather than a desk and a login. [Name your onboarding programme and its length here — the specificity is what makes a new licensee choose you.]
02 · Culture
Co-operation is the job. Somewhere the industry forgot that.
Real estate was built on two agents working together to get a deal done for both sides. Plenty of offices have turned that into internal competition instead — closed doors, protected leads, top producers who will not tell you how they did it.
That is not how we work, and it is not how I was trained. One office, open, everyone in the same room. Monday deal review means you bring a problem file and the whole team looks at it — not just whoever you get on with.
The point is straightforward. More gets done by a group than by one person guarding a territory.
03 · Coaching
I am a selling broker. I am in it with you.
Plenty of brokerages will tell you their broker does not compete with you, and that this is a feature. Think about what it actually means. Someone who stopped doing the job is now advising you on how to do the job.
I sell. Gurvir sells. We are writing offers this month, sitting in the same multiple-offer situations you are, watching the same lenders get difficult about the same appraisals. When you bring me a problem file on a Monday morning, I am not reaching back five years for an answer — I probably dealt with a version of it last week.
That is the whole basis of the coaching here. Not theory from someone who has moved into management, but what is working right now, from people still in the trenches.
The flip side is that our time is finite and we will not pretend otherwise. So what we offer is scheduled and reliable rather than unlimited: deal review Monday, valuation clinic Wednesday, training Thursday, and both of us reachable in between.
04 · Valuation and financing
The two things most agents get no help with.
This is where we are different from every brokerage I know locally. Appraisal-grade support on every CMA you put together, so you walk into a listing presentation with a number you can defend rather than one you hope for.
And mortgage-side knowledge on tap. Whether your buyer's deal will actually fund, what the lender's appraisal will do to your price, which conditions genuinely protect your client. Most agents learn this the hard way, one collapsed deal at a time.
You will lose fewer listings on price and fewer deals at closing. That is worth more than a point on a split.
05 · Marketing
Produced for you, not billed back to you.
Photography, video, measured floor plans and paid distribution on every listing as standard. You are not choosing between a marketing package and your commission cheque.
We build our own campaign tooling in-house, which is why this is possible at our size. The same system produces the fortnightly seller report — the one that shows views, spend, showings and enquiries — and that report wins listings on its own.
The goal is simple. You should not lose a listing to a better presentation again.
06 · Opportunity
Pre-construction inventory you can actually sell.
Our marketing partner spent his career moving pre-construction at volume in Toronto, and the builder relationships came with him. That means allocations, and it means something to bring investor clients beyond whatever is on MLS® this week.
We apply the same underwriting to those projects that we apply to a resale. Not every launch is worth buying, and we will tell you which — including when the answer costs us a sale.
07 · Compensation
In writing, before you have to ask twice.
Most brokerages make you sit through a meeting to find out the split. We would rather put it in front of you early so you can compare properly.
[Add your actual splits, cap and any fee structure here. Whatever the numbers are, stating them plainly is the differentiator — most competitors will not.]
08 · A week here
Culture, as a calendar.
Monday
Deal review, 9am
Everyone brings one problem file. Both partners in the room, and the whole team on it instead of one person.
Wednesday
Valuation clinic
Bring a CMA you are unsure about and have it pressure-tested before you present it.
Thursday
Training
Valuation and financing, or marketing and business development, alternating. Led by us, not outsourced.
Friday
Wins on the board
And out early. Nobody here is measured on hours at a desk.
Open office
Any day
One room, no closed doors. Ask either partner anything without booking a meeting.
Monthly
Team dinner
Partners welcome. This is the one nobody skips.
Fit
We are not right for everyone.
Come talk to us if
- You are licensed in Ontario, or close to it
- You want to be coached rather than left alone with a login
- You want new development inventory alongside resale
- You are building a book, not looking for somewhere to park a licence
- You want a broker who will tell you when a deal is wrong
Probably not a fit if
- You need a national franchise name on your card
- You want leads handed to you with no prospecting
- You want to work fully remote and never come in
- You are chasing the highest split and nothing else matters
How it works
Four conversations. No pressure in any of them.
Step 01
Get in touch
A short confidential note. Nobody at your current brokerage hears from us.
Step 02
Coffee with both partners
Thirty minutes, no deck. We will ask what is not working where you are now.
Step 03
Spend a day here
Come in on a working day and talk to the team without us in the room.
Step 04
Written offer
Splits, fees and structure in writing. Take it away and think about it.
Confidential
Start with a conversation, not a commitment.
If it is not a fit we will say so early and point you somewhere that is.