Cambridge · Kitchener · Waterloo · Guelph · Brantford · Niagara Falls · Oakville · Barrie · Toronto
The right number, in front of the right buyers.
Two things decide what a home sells for: the price it is listed at, and the marketing that puts it in front of people. We do both in-house.
Global Platinum Realty Inc., Brokerage114–7 Grand Avenue South · Cambridge, ON N1S 2L3Registered under the Trust in Real Estate Services Act
Most brokerages price a home by asking what it should sell for. We ask what it is worth. Those are different questions.
Paul Ilic · Founding Partner · Broker of RecordWhy us
Three disciplines. Most brokerages outsource two of them.
We know what it is worth
Appraisal experience behind every price opinion — and a number that survives the buyer's lender at closing, which is where optimistic list prices come apart.
We know how it closes
A career in mortgage finance means we read the funding risk before you write the offer, not after a condition fails in week three.
We know how to sell it
Production and paid distribution on every listing as standard, with a written plan you approve and a report showing what it delivered.
Areas we serve
Local knowledge does not travel.
Cambridge does not behave like Kitchener, and neither behaves like Toronto. Different price bands, different buyers, different reasons a deal falls apart. So we did not staff this brokerage from one desk — our agents built competence in these markets over full careers.
Head office region
Waterloo Region
Cambridge · Kitchener · Waterloo · Woolwich · Wilmot · Wellesley · North Dumfries
$[n]Median sold · detached · Waterloo Region · 12 months to [month year] · Cornerstone MLS®
Head office at 114–7 Grand Avenue South in Galt. Full neighbourhood guides, and the market we know street by street rather than by report.
Head office — Galt, Cambridge Regions we serve Listing counts live from the feed
Every area we serve
94 cities and towns across 14 regions of southern Ontario. If your city is listed, we transact in it — and you can search live listings and see who works it.
Waterloo Region
Cambridge · Kitchener · Waterloo · Elmira · St. Jacobs · New Hamburg · Baden · Wellesley · Ayr · Breslau · Conestogo
Wellington
Guelph · Fergus · Elora · Rockwood · Puslinch · Erin · Arthur · Mount Forest
Brant
Brantford · Paris · St. George · Burford · Scotland
Oxford
Woodstock · Tillsonburg · Ingersoll · Norwich · Thamesford
Elgin & Middlesex
St. Thomas · London · Aylmer · Port Stanley · Belmont · Dorchester
Hamilton
Hamilton · Ancaster · Dundas · Stoney Creek · Waterdown · Binbrook · Flamborough
Niagara
Niagara Falls · St. Catharines · Welland · Grimsby · Beamsville · Niagara-on-the-Lake · Fort Erie · Port Colborne · Thorold
Halton
Oakville · Burlington · Milton · Georgetown · Acton · Campbellville
Peel
Mississauga · Brampton · Caledon · Bolton
Toronto
Downtown core · Etobicoke · North York · Scarborough · East York
York
Vaughan · Woodbridge · Markham · Richmond Hill · Newmarket · Aurora · Stouffville · King City · Thornhill
Durham
Pickering · Ajax · Whitby · Oshawa · Bowmanville · Clarington · Uxbridge · Port Perry
Simcoe
Barrie · Innisfil · Bradford · Alliston · Orillia · Wasaga Beach · Collingwood
Dufferin
Orangeville · Shelburne · Mono · Grand Valley
How we market a home
A sign on the lawn is not a marketing plan.
The part nobody else does
You get a report, not reassurance.
Photography, video, measured floor plans and paid distribution on every listing as standard. Then every fortnight while your home is listed, the actual numbers — and if something is not working, we tell you before you have to ask.
Listing views · to date [n]
Ad impressions · paid social $[n]
Spend to date · this listing [n]
Showings booked [n]
Enquiries received [n]%
Save rate · portal favourites
Sample seller dashboard. Build from your actual ad platform and feed analytics — every figure carries its own source line, and no figure ships without one.
Founding partners
Nothing goes out with one set of eyes on it.
Founding Partner · Broker of Record
Paul Ilic
Leads on valuation & financing
Mortgage finance and real estate appraisal before founding the brokerage — where a number either holds up under scrutiny or it does not.
Founding Partner · Salesperson
Gurvir Sekhon
Leads on marketing & agent development
[Gurvir's line — pre-construction inventory at volume in Toronto, where a release either reaches the right buyers in week one or it does not sell.]
Paul's pricing runs past Gurvir; Gurvir's marketing runs past Paul. At most brokerages your agent works alone and nobody checks either one.
GPR Market Intelligence
What the market is actually doing.
Market reports · Neighbourhood guides · What the estimate missed · Development watch · Briefings
The algorithm said $712,000. It sold for $784,000.
A three-bedroom in West Galt, and the four things an automated valuation could not see from the street. Published monthly, with the seller's permission.
Cambridge, Kitchener and Waterloo — the monthly numbers
SellingWhy your listing price has to survive the lender's appraisal
Development watchWhat is actually being built in Galt, and what it does to values
Neighbourhood guideGalt, Preston or Hespeler — which Cambridge are you buying?
Our agents
Our agents
Every profile is a full page — their own listings, their own reviews, the markets they actually work and the languages they can transact in. Not a directory row.
Thinking of selling
Find out what it is actually worth.
An appraisal-grade valuation with the comparables and the adjustments shown to you in writing — including when the number is lower than you hoped. No obligation, and no pressure to list.
Median sold · Waterloo Region · 12 months to [month year] · Cornerstone MLS®